Descendent from Ngati Rangi – born in Ohakune. Ella isn’t one to shy away from a challenge. Made redundant during the Covid-19 pandemic, Ella decided to make a fresh start in Northland. When life threw her a challenge, redundancy in the midst of the Covid-19 pandemic, Ella took it as an opportunity and put her 15 years’ experience in the solar industry to use by launching Solartive, a solar power solutions provider based in Whangārei and Mangōnui. Seeing the need for solar power in rural Te Tai Tokerau/Northland communities, and the challenges individuals faced when trying to set up solar themselves without access to the latest technology, Ella strives to make solar power more accessible and affordable across the region.
As a talented musician, she’s in a local Whangārei band playing keyboard and percussion. She also enjoys a few rounds of golf, swimming and getting out and about with her huntaway dog, Suzie; the real boss.